Investing in renewable energies, especially solar PV plants, not only makes ecological sense, but also offers numerous advantages for private individuals and companies. However, when it comes to selling existing solar power plants, the question arises of how to handle this efficiently and profitably. In this blog post, we explore why selling via a professional online marketplace is a sensible strategy.
Reach the Right Target Group
A professional online marketplace for buying and selling solar power plants attracts a targeted group of investors and companies who are actively looking for such offers. By presenting your solar power plants on a platform that specialises in solar PV investments, you can reach potential buyers who already have an interest in this specific market segment.
Increased but Targeted Visibility through Dedicated Online Marketplace
Displaying your solar power plants on an established online marketplace significantly boosts visibility. As these platforms for solar PV investments are often used by professionals and investors who are specifically looking for solar power plants, you will achieve targeted visibility for your offer. In contrast, the alternative use of advertisement sections in regional newspapers or the involvement of traditional brokers will result in your offer not being visible enough. The use of less-specific online marketplaces, on the other hand, usually leads to high scattering losses, as although many people can see your offer, they have no connection with it.
Trust through an Established Platform
A well-functioning and long-established online marketplace for solar power plants has already built up a certain level of trust in the industry. By presenting your solar power plants on a trustworthy platform for the sale and acquisition of renewable energy assets, you can strengthen the credibility of your offer and gain the trust of potential buyers. But please be careful: Sometimes owners and business models of online marketplaces change, so that trust built up earlier is sometimes no longer justified. You should therefore thoroughly check the general terms and conditions of the respective platform and enquire in advance about the costs you may incur when using it.
More Efficient Sales Process
Professional marketplaces for solar power plants often offer structured sales processes that facilitate the exchange of information, negotiations with prospective buyers and the subsequent finalisation of the asset sale. This can lead to a more efficient and smoother sales process. The better and more transparent a sales process is structured, the smoother the buying and selling of solar power plants will be. But please beware of websites that “pretend” to be a professional online marketplace but are in fact traditional estate agents. Genuine online marketplaces, on the other hand, work in a structured and transparent manner.
Transparent Presentation of Offers
A sensibly structured online marketplace enables a detailed presentation of your solar power plants. This should cover all areas that are relevant for the assessment and evaluation of the solar PV plant. This includes, for example, information on the long-term securing of the roof space or plots of land, technical information on the grid connection, planning and implementation documents, authorisation documents (if necessary) and energy yield forecasts or proof of previous electricity generation yields.
A transparent presentation of offers makes it easier for potential buyers to make informed decisions. Therefore, well-organised online marketplaces for solar PV investments also offer you the option of uploading verification documents in a pre-structured data room for review by prospective buyers. Basically, the more transparent you are about the characteristics of your solar power plants, the more effective the subsequent sales process will be.
Conclusion
Overall, selling online via a professional marketplace offers a very good opportunity to sell your solar power plants effectively and profitably. However, it is crucial to carefully select the appropriate sales platform and ensure that it is well structured and functions efficiently and transparently. Only in this way it can be ensured that it meets the specific requirements for buying and selling solar power plants.
Register for free and get started! Click here to test the functions of the online marketplace ‘ProjectForum’ and create your project offer.
Our online marketplace ‘ProjectForum’ was launched in 2011 as the first professional online marketplace for solar energy investments. From the outset, the marketplace was designed as an exclusive portal for established project developers, experienced EPC contractors, private plant owners and institutional investors. The focus is on facilitating direct communication between the parties involved and minimising transaction costs in order to create added value for the solar industry. The transparently communicated and fully success-based marketplace fee is only charged to the buyer of a solar project after the transaction has been completed in accordance with the price list. There are no costs for sellers of solar power plants.
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